Web Whisperers Internet Marketing and Digital Product Creation Boot Camp
Outline and agenda

Day 1
Why the web, digital products and web marketing?
Overview of the course and what is possible on the web
Passive/residual income
Wide, targeted and inexpensive marketing
Data about what is working and what is not
The funnel model: Creating a masssive internet business through small, proven steps and methods
What's a blog and why should you have one?
Practical exercise/result: Create a blog and have it one the web in 5 minutes
Advanced blogging
Websites: Brochure websites vs. Income-producing websites
The limitations of brochure-type websites
One-page websites/landing site
Squeeze pages
Ad revenue
Google, Yahoo and MSN ad programs
Driving people to your website with articles and ads
Search Engine Optimization
Tips for getting to the top of the search engines
Links
Metatags
Ads
Titling
Practical exercise/result: Create your metatags and learn where to put them
Practical exercise/result: Learn to title your pages to optimize your search page ranking
You can create your own websites, even if you are not a geek
Easy website creation
Tools for Mac and Windows
Web-based website builders
Practical exercise/result: Build a new website in 30 minutes or less
Q&A time

Day 2
Podcasting
Why podcasting?
Marketing
Income generation
Affiliate income
Audio, enhanced or video podcasts
How to get audio into your computer
Practical exercise: Create your first podcast
Premium podcasting
Ad-supported podcasting
Turning podcasts into e-books for income
Turning podcasts into downloadable audios for income
Turning podcasts into CDs for income
Digital/downloadable audio products
Live recordings
Studio recordings
Home studio recordings
Editing audio on your computer
Preparing audio for CDs or download
Putting audio on the web for purchase
Practical exercise/result: Create your first audio product
Shopping Cart systems
Finding and using one
Merchant accounts and gateways
PayPal vs. credit cards
Other features to look for
Autoresponders
What are autoresponders and why and how would use them?
Top autoresponder services
Using autoreseponders for marketing
Using autoresponders for income
Practical exercise/result: Plan and create your first autoresponder series
Email newsletters
Building your list
Online
Offline
Virally
Generating income
Products sales
Affiliate links
Service sales
Email hosting services
Some spam-blocker avoidance tips
Practical exercise: Plan your first email newsletter
E-books
Why e-books rather than print books?
How to create your e-book
How to price your e-book
Getting started with e-Reports
Practical exercise/result: Create your first e-Report and turn it into a PDF
Q&A time

Day 3
Online audio and video postcards
Why audio and video postcards?
How to create your audio and video postcards
Practical exercise/result: Create your first audio postcard
Digital video products
Why video products?
Margins on videos
Getting video into your computer
Old analog video conversion into digital
From a digital video camera
Screencasts
Editing video without a geek
Downloadable video vs. DVDs
Creating a DVD
Practical exercise/result: Create a short video
Fulfillment services
Why fill orders and create physical products yourself?
Finding and using a good fulfillment service
Affiliate income
Amazon, Google and beyond
Joining affiliate programs
Creating your own affiliate program
Practical exercise/result: Choose and join an affiliate program
Tele-seminars
Why tele-seminars?
How to set up a tele-seminar
Tele-seminars for marketing purposes
Tele-seminars for income
Recording tele-seminars for later sale
Charging for tele-seminars
Turning tele-seminars into e-books
Webinars/web-based training
Varieties of webinars and web-based training
PowerPoint plus audio
Live webinars
Recording webinars for later sale
Charging for webinars
Practical exercise/result: Create a short web-based course
Wikis and Web 2.0
What is Web 2.0 and how can you use it or participate?
User-generated content
What is a wiki and how do you get one for free or inexpensively?
How can you add a wiki or user-generated content to your website?
Practical exercise/result: Create your first wiki

Days 4 and 5
The first three days were an overview and getting you the basic skills
The next two days will be more individualized for your particular interests
There will be fewer participants (some are only coming for the min-version)
During this time, you will be able to focus on learning or creating the things you want to, with ample time for consultation, questions and help implementing your ideas and projects

You will also create your first three podcast episodes (which takes a bit too long to do during the first three days, since we have so much to cover) and make specific marketing and product plans to implement over the next year.